Consulting

Choosing the right wine, the right distributor, the right market and the right approach.

DRW offers consulting services to producers, distributors and retailers throughout the wine industry. We have a history of promoting brand health, sales growth and margins for many of the great names of Australian and world wine. We maintain a strong focus on developing the healthy hospitality and service cultures that make the sales process easy.

Knowing how to educate and sell has made David Ridge a fixture in the Australian wine business. With over three decades of experience in hospitality, David has dealt with a broad number of scenarios, and across many fields and industries – from retail, hotels, restaurants and distribution to winery, wine industry bodies, importing, wine judging, education and writing.

David’s counsel might just help a producer understand their own proposition better, and how and where best to take it to market. He emphasises consistent and ethical behaviours, the value of good people, providing a clear vision, discerning fads from trends, whilst keeping in mind the vital focus on running a sound and profitable business.

He’s written hundreds of wine lists, conducted a thousand tastings, tasted tens of thousands of wines for import and export, and for numerous industry-recognised publications, tutored would-be show judges, advised or represented a galaxy of Australia’s and the world’s great wine names. He chooses as testimony the words of a large, old (and very successful) Barossa winemaker, who said: “Ridgey might be one of those sniffers and spitters, but at least he can sell wine.”

DRW helped the following

Primo Estate

La Prova Wines

Ashton Hills Vineyard

Longview Vineyard

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Alkina Wines

Our services

We offer a range of consulting services which include:

  • Conduct a full analysis of producers’ wines and proposition
  • Identify appropriate routes to market and alternative channels
  • Provide distribution methods in preparation to approach and engage a distributor
  • Plan sales and marketing strategy
  • Evaluate wine range, qualities and intrinsic values
  • Train staff in wine service and sales
  • Direction, structure and style wine offerings and lists
  • Write detailed tasting notes and sales propositions